Identity / Mobile app
December 2018


Resist is a fictive craft beer with nicotine designed for smokers. According to studies, consuming alcohol increases the habit of smoking. This brand would bring solutions to resist the nicotine with no need of avoiding a beer. The project was realized during the second course of Packaging with Sylvain Allard at UQÀM 2018.


The brand offers a range of flavours that match the quantity of nicotine in the can, which would allow consumers to choose the product they need, depending on the amount of cigarette consumed per day. The take-away packaging is used to hold the cans and also offers a solution for the user to quit smoking. For environment purposes, the informations on the packaging are engraved on a cardboard tube used to package the papers. It also provides a mobile application that would help the user to choose the rightful product.

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